Prepare to be schooled in the ever-shifting world of brand identity by Bill Gardner—founder of Gardner Design, LogoLounge and author of Iconic Branding. In this fast-moving session, Bill unpacks the latest logo and identity trends—not as passing fads, but as signals of deeper shifts shaping how brands behave, speak, and evolve in real time.

This isn’t just a look at what’s trending—it’s a look at what’s quietly changing under your feet. From subtle visual pivots to major brand reinventions, Bill connects the dots between cultural movement and design response, revealing how these shifts are influencing the work we produce every single day—often without us even noticing.

With his trademark irreverence and sharp insight, Bill breaks down why some trends have staying power while others flame out, and how understanding trajectory—not just style—can fundamentally change the way you approach branding. Expect a few surprises, a few strong opinions, and more than a few moments where you realize the ground has already moved.